MM Recommends

Free to Play (F2P) is Speed Dating

roller skates

You’ve got 5 minutes to make a good first impression. The mobile Free 2 Play player customer has improved their self-image. They no longer think of the game as “free.” To them, their time is valuable. They don’t want to waste their time when they could be entertained by a bombardment of pleasures competing for their attention. Name recognition. The ... Read More »

Digital Kids Summit (Feb18th-19th) Discount

digital-kids-summit

Digital Kids – Secrets to Dominating Kids Games. I’m really excited to share word of the Toys, Learning, & Play Summit (TLP) Feb 17th and Digital Kids Conference (DKC), February 18-19, 2014 in New York. In addition to providing the details below we’ve scored a 20% discount when you register using this promo code: MMNVIP. Both events run concurrently with American International Toy Fair in the Javits Center in NYC, providing stellar ... Read More »

LinkedIn Profiles – The Simple Stuff

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Have you checked to see how many profiles you have on LinkedIn? No, I’m not kidding. When I look up someone on LinkedIn and I find more than one profile, I learn a lot – and so does anyone who looks you up on LinkedIn. I have found two or more profiles for almost every type of professional on LinkedIn. ... Read More »

Social Media Clarity

podcast

Introducing the Social Media Clarity Podcast For more than three decades, we’ve been using computers to mediate communications between people of like interests. It’s been called many things: Online Communities, Virtual Communities, Collaborative Computing, User Generated Content, and Social Media - just to name a few. As this process of socializing computing has become increasingly mainstream, many lessons have been learned along the way. ... Read More »

Be the Teacher

Ellen Beeman

Be the Teacher By Ellen Beeman “Those who know, do. Those who understand, teach.” – Aristotle I’m a frequent guest lecturer at DigiPen Institute of Technology. I really enjoy lecturing for the college students, who are invariably bright, inquisitive, and fun to talk with. This, like mentoring, is part of my “pay it forward”. But part of the reason I’m ... Read More »

Education and the Game Industry

If you’re a small developer and you’re having trouble finding skilled help, you might consider teaming up with a local college or university. Schools are often in search of professionals who can come in as adjunct faculty to teach specialized courses, especially courses that would be popular with students. Game-focused classes are popular because so many people want to get ... Read More »

How to Get Great Game Audio for your Videogame

Mike Worth

A How-To Guide for Game Producers and Developers A game producer or lead developer has at least 12 irons in the fire at all times. He or she needs to be experienced in project management, coding version control, raising and spending money, signing off on artistic and writing decisions, and, of course, structuring the audio for the game. And audio ... Read More »

Mr. and Mrs. Co-Founder – How do you do?

by Alok ‘Rodinhood’ Kejriwal  As featured in the December issue of Entrepreneur Magazine, Thinking and Doing  (India, http://entrepreneurindia.in/)  I have been married for the past 21 years (I am 43 years old) and I think I’ve done pretty well so far ☺. Yeah, I bet I got a better deal than my wife (I mean, who wants to be married to a ... Read More »

Skills and Aptitudes – Their role in your career and your happiness

From the time that I had an opinion about the very important subject of skills, I have been a solid believer in skills and aptitudes being set at birth.  This is why I recommend Aptitude Testing at the Johnson O’Connor Research Foundation. (www.jocrf.org/)  (I apologize to anyone reading this outside the US – they have 11 locations across the US, but none ... Read More »