Branding

Personal or corporate branding issues

Apr 082013
 
Game Career Development: Be Who You Are!

Personal branding helps potential employers, investors, business partners and consumers learn who you are and what you do. It is your first and most important tool of self promotion. Make it easy on yourself and make your name your brand. Use your name for your website, (myname.com), your email address, your social network profiles, and [More...]

Mar 192013
 
Rowing Your Boat and Catching Your Fish

Remember when a can of worms was cool because you were going fishing on a warm summer day? You had to keep them in a jar or can with moist earth. I’ve always felt sorry for the worms but I still love the reminiscence. If you are out there networking for your next job, your [More...]

Mar 012013
 
Share Yourself to Reach Your Goals

In past newsletters, I’ve discussed the current and growing skilled labor shortage. While this is becoming a global problem due to an aging population and declining birth rate, it has and always will be a problem in the game industry. Our own drive to evolve the technology of games is creating this problem. Experience with [More...]

Feb 192013
 
Make It Your Mission

Mission statements aren’t just something large companies put in a nice frame and hang on their walls anymore. They have become a good way to express your brand online for both a company and an individual. Not only has the use of the mission statement grown, but the purpose has also changed. We, as consumers [More...]

Mar 082012
 
Going back to school

This article ran previously at Mary-Margaret.com. We’re running it again since there’s always a fresh batch of students intent on landing a career in games, who would do well to heed John’s advice. I recently had the opportunity to represent the Mary-Margaret Network team in a different kind of speaking engagement. Usually I find myself [More...]