Branding

Personal or corporate branding issues

Jan 092014
 
Social Media Clarity

Introducing the Social Media Clarity Podcast For more than three decades, we’ve been using computers to mediate communications between people of like interests. It’s been called many things: Online Communities, Virtual Communities, Collaborative Computing, User Generated Content, and Social Media - just to name a few. As this process of socializing computing has become increasingly mainstream, many lessons have [More...]

Apr 082013
 
Game Career Development: Be Who You Are!

Personal branding helps potential employers, investors, business partners and consumers learn who you are and what you do. It is your first and most important tool of self promotion. Make it easy on yourself and make your name your brand. Use your name for your website, (myname.com), your email address, your social network profiles, and [More...]

Mar 272013
 
You are not l33tgamedesigner

  Part of what I did at Mary-Margaret Network was review resumes and work with candidates. In general, most people follow the basic guidelines of good resume writing. Many job-seekers I dealt with were polite, professional, and passionate about what they did for a living. However, there is a common trap that many game developers [More...]

Mar 192013
 
Rowing Your Boat and Catching Your Fish

Remember when a can of worms was cool because you were going fishing on a warm summer day? You had to keep them in a jar or can with moist earth. I’ve always felt sorry for the worms but I still love the reminiscence. If you are out there networking for your next job, your [More...]

Mar 012013
 
Share Yourself to Reach Your Goals

In past newsletters, I’ve discussed the current and growing skilled labor shortage. While this is becoming a global problem due to an aging population and declining birth rate, it has and always will be a problem in the game industry. Our own drive to evolve the technology of games is creating this problem. Experience with [More...]