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Playing for a Living
 Larry Goldberg, a renaissance man, left the corporate legal world to join Activision. While there, he and several other key players catapulted Activision into a world-wide leader in interactive entertainment. As President and CEO of Morrison Pearl, Larry has positively impacted numerous companies including E-Line Ventures, Emergent Game Technologies, The Rundown and Waddajuice as senior advisor, investor and hands-on executive manager.
For me, Larry is a great recent addition to my network, a good friend and treasured colleague. In the time I have spent with Larry, I have soaked in his years of knowledge and life experiences that are always shared with enthusiasm and humor. He balances his zen lifestyle with business development in cutting edge technology and will continue to build important and valuable companies and organizations.
MM: If you didn't go into games, what would you be doing?
LARRY: I’d probably be working in some other area of digital entertainment or media. I’m fascinated by how technology coupled with business innovation has affected the ways in which we consume and create content.
MM: Do you consider yourself a geek?
LARRY: No, I’m more of a biz guy. I love coming up with concepts and strategies, and then executing them. Oh, I’m a deal junkie too.
More zombie meals
 Jon Nelson most recently was the Director of Online Marketing and Strategy at Disney Interactive Studios and held similar positions at J2 Global Communications, Princess Cruise Lines and Atari, Inc. Prior to his four years at Atari, he managed various global brands at many Los Angeles based interactive agencies including Direct Partners, Rare Medium and Magnet Interactive. In addition to his online experience, he also brings with him nine years of traditional agency experience from DMB&B Advertising where he was the Senior Producer on such major brands as General Motors, Budweiser, Baskin Robbins and Blue Cross. A rare California native, Jon earned his BA in Liberal Arts/Computer Science at California State University, Northridge.
VP of Executive Recruiting and Client Services Norma Crippen caught up with Nelson to discuss his career breakthroughs, current projects and navigating the online market.
Norma: How did you get your break in the video game industry?
Jon: I was fortunate enough to be working at a company that was laying employees off and one of those employees was an Account Director that asked me to come over to a French-based company known as Infogrames as they just purchased the rights to a small video game brand known as Atari.
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